Written by Michael Glazer (SEE Regional Advisors) and Tatjana Halapija (Nada Projekt), EECFA’s Croatian members
The rate of growth in the number of foreign tourists visiting Croatia declined in 2024. This, combined with a more stringent tourism tax regime and inflation, is impacting hotel construction and the construction of other accommodation facilities. Will the hotel segment, which has boosted overall construction in Croatia in a variety of ways, continue to do so?
Croatia’s tourism growth is slowing down, at least in the high season and especially among foreigners. Year-on-year growth in overnights for the high season of July and August 2024 versus the same period in 2023 was 0.8% overall. While domestic tourist overnights climbed 10.0%, foreign tourist overnights stagnated, growing only 0.11%. This contrasted sharply with the much better numbers for May and June, for which overall overnights increased by 3.6%, with a 3.8% and 3.6% increase for domestic and foreign tourists, respectively. Figures for the year through August 2024 compared to that period in 2023 showed a rise of 1.6% overall, 7.2% for domestic tourists and 1.1% for foreign.
Revenues for the year through August 2024 were said by the Ministry of Tourism to have grown 11% over the same period in 2023. Subtracting August-2023-to-August-2024 inflation of 3.0%, this gives a real increase of 8.0% for the period. Meanwhile, total rooms and beds for tourists in Croatia rose 1.5% and 2.4%, respectively, in 2024 over their numbers in 2023. Occupancy data is not yet available for 2024, but the Minister of Tourism expressed the view that there is little room for further expansion during the high season, indicating that Croatia’s tourism infrastructure is reaching capacity during peak periods.
The question then is what all this means for hotel construction. While the data initially seem promising in this regard, there are a number of countervailing factors that suggest a less optimistic view might be appropriate.
Part of the problem in assessing the likelihood of robust hotel construction in Croatia is that the country is entering into a time of political and policy change. The tax regime for tourism is being modified, and in some important ways tightened, while the years-delayed property tax is again rearing its head. Higher this time than ever before, because the recent parliamentary elections theoretically give the ruling party years to tamp down property-owner wrath before it has to face the voters again. Unless, of course, the precarious governing coalition falls apart, bringing the date of electoral reckoning much closer. The upcoming presidential elections further complicate the picture, since the ruling party will not want to alienate voters before that election is held.
Of course, many of these factors affect the Croatian construction sector as a whole, adding to the normal uncertainty in forecasting its evolution. So does inflation, which is at last coming under control. Gradually. Significantly more gradually than the EU average, but the 2% goal is now at least within sight. That said, the consequences of inflation for many Croatians, and particularly for pensioners who make up 30% of the country’s population, have already been severe. They are now looking to recoup some of the losses in purchasing power that they’ve experienced. The government seems to have succeeded in threading the needle of combining pay rises for public sector workers with fiscal responsibility when it raised public sector salaries by more than 20% prior to this year’s parliamentary elections. It remains to be seen if it can do so with the inflation-related demands on its resources.
Croatia’s hotel sector is in itself an important influence on the country’s construction sectors. Its income provides tax revenues that fund government construction projects, and the payments that it makes to employees and suppliers provide the means for them to invest in, among other things, buildings and other construction. Accordingly, the 8% real increase in hotel income is likely to boost construction overall, at least to an extent. How much requires more data (e.g., more up-to-date hotel income figures) and further analysis.
There’s also the question of how much the increase in hotel income reflects the fortunes of non-hotel tourism accommodation providers. It’s not clear that they have done as well as the hotels in this regard. This is important, because they provide by far the majority of tourist beds. Their construction projects are individually more modest, but they do add up.
We should know considerably more by the time we prepare our 2024 Winter Forecast Report (available on 16 December). This additional information that we will collect by then will guide us in assessing the potential for hotel and other tourist accommodation construction. It will also help us to evaluate the actual strength of the current Croatian tourism season and the likely strength of the coming one, important influences on the output potential of the Croatian construction industry in its entirety.